Sarah Neff · Product Designer
Human-centered interfaces & the motion that brings them to life
Selected work
Monogram Refresh
Designing the UI for Monogram's luxury dishwasher line, so the interface feels as premium as the hardware.
View projectSWAN Design System
Leading SWAN Beauty's first design system. Scalable tokens and components that make designer and developer collaboration seamless.
View workSmart Widgets
Six core widgets for GE's smart appliance platform, designed and shipped in three months with a cross-functional team.
Password protectedSmartHQ Recipe
Led UI design for SmartHQ's Recipe tab: one clear, consistent way to browse and search by ingredient, cuisine, and diet.
View projectAbout
Hey, I’m Sarah.
I’m an upstate New York based designer drawn to the intersection of beautiful UI and deeply human UX. I design with curiosity, intention, and empathy, always aiming to build digital experiences that feel as good as they look.
Experience
Product Designer / SWAN Beauty
Oct 2025 – PresentContractLed UI design and built SWAN’s design system for a smart mirror and mobile app, creating a scalable component library across platforms. Introduced the system to stakeholders and drove adoption across product and engineering. Identified product gaps and business opportunities, and designed new features to address them.
Product Designer / GE Appliances
May 2025 – PresentContractOwn and lead UI design for the Advantium interface. Built ROUX-based smart appliance widgets and apps for MVP launch within three months. Delivered production-ready specs and flows to support engineering handoff and reduce time to market. Created reusable patterns using the ROUX design system to improve scalability and reduce rework.
Motion Designer / Punchcut
May 2025 – Sep 2025InternshipLed Rive onboarding for the Punchcut team, creating a comprehensive presentation and reference documentation to standardize workflows and accelerate team adoption. Designed micro-interactions, transitions, and spatial UI behaviors that enhanced product storytelling and improved clarity in stakeholder and client presentations.
UX/UI Designer / GE Appliances
May 2023 – Aug 2024InternshipRedesigned and prototyped a premium dishwasher LCD interface, aligning interaction design with the brand’s high-end visual identity. Led UI design for the SmartHQ recipe app, focusing on layout, interaction, and visual systems.
Education
Rochester Institute of Technology / BFA New Media Design
Sep 2019 – May 2025
Skills
- UX/UI Design
- Interaction Design
- Visual Design
- Motion Design
- Design Systems
- Information Architecture
- User Flows
- Prototyping
- Mobile & Responsive Design
- Accessibility
- User Research
- Usability Testing
- Product Thinking
- Problem Framing
- Feature Prioritization
- Competitive Analysis
- UX Documentation
- MVP Design
- Platform Design
- Systems Thinking
- Scalability
- Roadmaps
Tools
- Figma
- After Effects
- Illustrator
- Rive
- InDesign
- Photoshop
- HTML
- CSS
- Lottie
Email Me!
neffdigitalmedia@gmail.com