WorkAbout

Sarah Neff

Rochester, NY

About

Hey, I’m Sarah.

I’m an upstate New York based designer drawn to the intersection of beautiful UI and deeply human UX. I design with curiosity, intention, and empathy, always aiming to build digital experiences that feel as good as they look.

Download résuméneffdigitalmedia@gmail.com

Experience

  1. Lead UI Designer / SWAN Beauty

    Jan 2026 – PresentContract

    Led UI design and built SWAN’s design system for a smart mirror and mobile app, creating a scalable component library across platforms. Introduced the system to stakeholders and drove adoption across product and engineering. Identified product gaps and business opportunities, and designed new features to address them.

  2. UX/UI Designer / GE Appliances

    May 2025 – PresentPart-time

    Own and lead UI design for the Advantium interface. Built ROUX-based smart appliance widgets and apps for MVP launch within three months. Delivered production-ready specs and flows to support engineering handoff and reduce time to market. Created reusable patterns using the ROUX design system to improve scalability and reduce rework.

  3. Motion Designer / Punchcut

    May 2025 – Sep 2025Internship

    Led Rive onboarding for the Punchcut team, creating a comprehensive presentation and reference documentation to standardize workflows and accelerate team adoption. Designed micro-interactions, transitions, and spatial UI behaviors that enhanced product storytelling and improved clarity in stakeholder and client presentations.

  4. UX/UI Designer / GE Appliances

    May 2023 – Aug 2024Internship

    Redesigned and prototyped a premium dishwasher LCD interface, aligning interaction design with the brand’s high-end visual identity. Led UI design for the SmartHQ recipe app, focusing on layout, interaction, and visual systems.

Education

  1. Rochester Institute of Technology / BFA New Media Design

    Sep 2019 – May 2025

Skills

  • UX/UI Design
  • Interaction Design
  • Visual Design
  • Motion Design
  • Design Systems
  • Information Architecture
  • User Flows
  • Prototyping
  • Mobile & Responsive Design
  • Accessibility
  • User Research
  • Usability Testing
  • Product Thinking
  • Problem Framing
  • Feature Prioritization
  • Competitive Analysis
  • UX Documentation
  • MVP Design
  • Platform Design
  • Systems Thinking
  • Scalability
  • Roadmaps

Tools

  • Figma
  • After Effects
  • Illustrator
  • Rive
  • InDesign
  • Photoshop
  • HTML
  • CSS
  • Lottie

Email Me!

neffdigitalmedia@gmail.com
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